You direct customers through an on-line journey, but can they travel from start to finish as intended?
Anything along the way that doesn’t work as it should can endanger the user’s experience and leave your potential customer feeling disappointed and disengaged with your brand. Losing sales through usability issues is a growing problem as on-line stores become ever more complex.
In today’s modern, fast-paced world, it’s not always possible to have an experienced workforce on hand, ready and waiting to meet your unexpected deadlines. Failing to test a solution or new feature is not an option!
That’s where NoseyFox comes in! When you have run out of time and don’t have the resources, we can deliver the comprehensive testing you need. Critical failures in your software functionality can create major disruption and lead to a loss of business and confidence from your customer base.
Our in-house team are available 24/7 to work on your release. Our team are focused and scheduled specifically to ensure they complete testing to a rigorous and exacting standard. Their goal is to deliver thoroughly tested and improved functionality, giving you confidence that your project is safe and ready to launch.
Within our testing procedure, we can offer a service to suit your needs. Testing can be as short as one day or as long as a few months. We have the manpower available to condense 72 hours worth of testing in a single day. In just a 5 day period, that could be as much as 360 hours worth of testing!
Our website testing or usability testing, highlights issues across multiple browsers and devices. We regularly discover issues that prevent users’ journeys from being completed in the way you intended.
On completion, our findings are delivered within a detailed NoseyFox project report. Our reports are produced in a unique and concise style so you can progress with the fixes required with unnecessary delays. From many years’ experience, we know the information we provide needs to be constructed in way which helps you to understand the potentially complex issues. We place as much attention on explaining the issues as we do finding them!
Many companies release more and more updates and features and yet investment in in-house teams is at an all time low. At NoseyFox, you have your team of testers on-hand, at a moment’s notice, to step in and complete your work for you. Without this, many companies would be forced to go live without completing the amount of testing ideally required. It’s not uncommon for companies to go live with multiple issues and bugs being present, then find themselves in a ‘fire-fighting’ position whilst the site is live, delivering a negative experience to the user and ultimately damaging your brand
and your bottom line!
Suprising stats about UX and usability testing to help your business case
One in three people will abandon a purchase because they can’t find the right information
Poor customer experience costs UK brands £234bn a year and 92% of consumers have had a poor customer experience – one-third of these people will abandon a purchase because they couldn’t find the information they needed.
39% of people will stop engaging with a website if images won’t load or take too long
More than 7 out of 10 (73%) say content “must display well on the device.” If the content isn’t fast-loading, you risk losing your audience.
Here are the key reasons consumers switch devices or give up on content altogether:
- Images won’t load: 46% switch devices; 39% stop engaging
- It takes too long to load: 44% switch devices; 39% stop engaging
- Content is too long: 30% switch devices; 38% stop engaging
- The content is unattractive in its layout or imagery: 35% switch devices; 38% stop engaging
65% of website visitors wouldn’t submit a general inquiry form if too much personal information was required
- More than two-thirds (69%) stated that “excessive form field requirements” would deter them from completing a general inquiry form.
- 65% would go further by refusing to complete a form if “too much personal information” was required.
- As for the exact personal information buyers would prefer not to give, phone number came top (58%), followed by address (53%), role or title (21%), last name (20%), company (18%), email (16%) and first name (11%).
97% of business customers cite ‘ease of use’ as most important quality for mobile apps
Ease of use is the number one concern for business customers when choosing mobile apps, ahead of security (89%), comprehensiveness (72%) and training (42%).
Visit-to-lead conversions can be 400% higher on sites with a “superior user experience”
A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%
The top eight frustrations of mobile shoppers are:
I have to enlarge the screen first to ensure I touch/click in the right place
Pages load slowly
I have to use the ‘full site’ version to access what I’m looking for
Text is too small
Entering my information at checkout is frustrating
Pictures are too small
Not enough product information available
Data security concerns
Why risk damaging your brand when you can call on the NoseyFox team to cast a fresh pair of eyes over your project and ensure your new system is in a suitable condition to launch, with the best chance of success!
You direct customers through an on-line journey, but can they travel from start to finish as intended?
Anything along the way that doesn’t work as it should can endanger the user’s experience and leave your potential customer feeling disappointed and disengaged with your brand. Losing sales through usability issues is a growing problem as on-line stores become ever more complex.
In today’s modern, fast-paced world, it’s not always possible to have an experienced workforce on hand, ready and waiting to meet your unexpected deadlines. Failing to test a solution or new feature is not an option!
That’s where NoseyFox comes in! When you have run out of time and don’t have the resources, we can deliver the comprehensive testing you need. Critical failures in your software functionality can create major disruption and lead to a loss of business and confidence from your customer base.
Our in-house team are available 24/7 to work on your release. Our team are focused and scheduled specifically to ensure they complete testing to a rigorous and exacting standard. Their goal is to deliver thoroughly tested and improved functionality, giving you confidence that your project is safe and ready to launch.
Within our testing procedure, we can offer a service to suit your needs. Testing can be as short as one day or as long as a few months. We have the manpower available to condense 72 hours worth of testing in a single day. In just a 5 day period, that could be as much as 360 hours worth of testing!
Our website testing or usability testing, highlights issues across multiple browsers and devices. We regularly discover issues that prevent users’ journeys from being completed in the way you intended.
On completion, our findings are delivered within a detailed NoseyFox project report. Our reports are produced in a unique and concise style so you can progress with the fixes required with unnecessary delays. From many years’ experience, we know the information we provide needs to be constructed in way which helps you to understand the potentially complex issues. We place as much attention on explaining the issues as we do finding them!
Many companies release more and more updates and features and yet investment in in-house teams is at an all time low. At NoseyFox, you have your team of testers on-hand, at a moment’s notice, to step in and complete your work for you. Without this, many companies would be forced to go live without completing the amount of testing ideally required. It’s not uncommon for companies to go live with multiple issues and bugs being present, then find themselves in a ‘fire-fighting’ position whilst the site is live, delivering a negative experience to the user and ultimately damaging your brand
and your bottom line!
Suprising stats about UX and usability testing to help your business case
One in three people will abandon a purchase because they can’t find the right information
Poor customer experience costs UK brands £234bn a year and 92% of consumers have had a poor customer experience – one-third of these people will abandon a purchase because they couldn’t find the information they needed.
39% of people will stop engaging with a website if images won’t load or take too long
More than 7 out of 10 (73%) say content “must display well on the device.” If the content isn’t fast-loading, you risk losing your audience.
Here are the key reasons consumers switch devices or give up on content altogether:
- Images won’t load: 46% switch devices; 39% stop engaging
- It takes too long to load: 44% switch devices; 39% stop engaging
- Content is too long: 30% switch devices; 38% stop engaging
- The content is unattractive in its layout or imagery: 35% switch devices; 38% stop engaging
65% of website visitors wouldn’t submit a general inquiry form if too much personal information was required
- More than two-thirds (69%) stated that “excessive form field requirements” would deter them from completing a general inquiry form.
- 65% would go further by refusing to complete a form if “too much personal information” was required.
- As for the exact personal information buyers would prefer not to give, phone number came top (58%), followed by address (53%), role or title (21%), last name (20%), company (18%), email (16%) and first name (11%).
97% of business customers cite ‘ease of use’ as most important quality for mobile apps
Ease of use is the number one concern for business customers when choosing mobile apps, ahead of security (89%), comprehensiveness (72%) and training (42%).
Visit-to-lead conversions can be 400% higher on sites with a “superior user experience”
A well-designed user interface could raise your website’s conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%
The top eight frustrations of mobile shoppers are:
I have to enlarge the screen first to ensure I touch/click in the right place
Pages load slowly
I have to use the ‘full site’ version to access what I’m looking for
Text is too small
Entering my information at checkout is frustrating
Pictures are too small
Not enough product information available
Data security concerns
Why risk damaging your brand when you can call on the NoseyFox team to cast a fresh pair of eyes over your project and ensure your new system is in a suitable condition to launch, with the best chance of success!