If you’re serious about improving the performance of your website and, in particular, looking at the way Google ranks your site, then one of the many areas you need to look at is the structure of your site
We all want more traffic, but not at the expense of your bank balance through never ending adword campaigns! Put in the hard work and effort now, build the right structure and you will reap the rewards in the months and years to come.
By making sure your site is well structured and by linking the internal content, you will be telling Google what the most significant content on your site is. It’s exactly this content that you will want to see ranking highly in the search results.
If your internal linking structure is well planned, well laid out and of high quality, then you will have a much higher chance of success!
It’s also important to pay attention to your site’s structure which relates to the user. A cluttered navigation will only adversely affect your user’s experience and you will command a poor return on conversions.
Sometimes you can pay too much attention to one particular subject and the content in your Blog becomes too biased to one particular subject. Maybe you have posts containing links that no longer exist. These should be cleaned up and rectified wherever possible. Have you also had pages that have been deleted, but not redirected? It’s worth checking!
Your SEO strategy is an ongoing process and something which should be considered every time you make a change or addition to your website content. Ensuring whichever member of your team making these amendments also considers the SEO requirements, you are on your way to building a more successful, sustainable and professional website that will deliver the ROI you are looking for.
The first step in improving your site is to enlist the NoseyFox team to analyse your current structure and internal linking strategy through an SEO Audit or a Usability Test. We will then suggest any relevant improvements that may help to improve your Google page rankings.
We provide SEO improvements, SEO recommendations and SEO reports for many companies both in the UK and Worldwide.
